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       The big excitement here is over our new Penzeys Freshly Ground Pepper. Pepper really deserves its title of “the King of Spices.” Nothing else we sell is quite as amazing as pepper. At the stove peppermills are just so right, but on the table maybe our grandparents had it right and what we need is nothing more than a simple shaker of really fresh, really tasty, ground pepper. Penzeys Freshly Ground Pepper is exactly that, with a texture that is a little bit coarse, a little bit fine, but mostly in between. This is the perfect pepper for shaking on just about everything. If you use pepper a lot you will love this one. If you have drifted away from pepper over the years and your salt shaker sits all lonely-like by itself on your table, now is the time to introduce your salt shaker to a friend. A little less salt and a little more pepper can make both your doctor and your taste buds happy, and how often can you get them to agree? Great price too.

      The other big thing happening is with what you are holding in your hand right now, our catalog. We've improved it. You may or may not notice that we have added 8 more pages, but what you will for sure notice is that we have added people,

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people who actually cook. In real life, cooking is not about celebrity chef restaurants, test kitchens, or super luxury living. Instead cooking is all about the magic that happens when someone cares enough to spend nights at home cooking for the people in their lives. From our experience meeting cooks face to face the world over, we’ve found it is the magic in the caring of cooks that leads to the very tastiest of foods. But even more than great taste it is a caring that creates the magic to transform our lives and the lives around us. By bringing actual people who actually cook into the pages of our catalog we hope to show not only great recipes, but to also show the power that cooking has to change lives and how truly special people who cook are.

      This is just a start for us. My hope is that we will continue to grow and improve at getting our message of the value of cooks out there with each new copy of the catalog. If you have any ideas, please let us know what you think,

Bill