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This year, more than any in a long time,
is a year of cooking. People are more open,
more willing to give it a try. There is just too much
change going on all around us to pinpoint exactly why,
but whatever the reason, right now the thought of
spending time around the kitchen table with people you
care about seems to be universally appealing. And to
those trying to muster the courage to give cooking a try
there is no better gift than one that pretty much guarantees
whatever they cook is going to taste great, and that
is just what our wide variety of spice boxes do. |
That said, as much as it is my job to encourage you
to buy our gifts, and I do like my job, this time of year is
about more than just buying things, even things as cool
as spices. When you look at who cooks and who doesn’t,
more than anything I think it comes down to this:
People who cook have at least one person in their life
that showed them the value that comes to life through
cooking. Magazines, T.V., websites, they all talk about
cooking, but they are no substitute for a real live human
sharing person-to-person how much richness cooking
brings to our lives. You are that real live human, you have
far more power than you know to improve the lives of
those around you. You have the power to spread the joy
that is cooking; the holidays are the perfect time to make
it happen.
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