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Mother's Day is awesome. So much so, that this year we are making it a two-parter for
the catalog. In a world where often it's hard to see where reality ends and entertainment
begins, Mother's Day is a refreshing chance to celebrate both true heroes and what
really works in life. Moms freely give of themselves, of their time, effort, and even
money, selflessly, not for personal gain but simply to make the lives of others better. For
this they are heroes. That the real world kindness of Moms works to improve all our lives
makes them role models as well. Moms are cool. In the world of food, the blurring of reality and entertainment has been around a very long time and has not been helpful for cooking. The most damaging departure from reality is the notion that unless you are one of a handful of people heading a tiny group of very exclusive restaurants your cooking is nothing special. For years we used to laugh about how all the best recipes come to us with the introduction of "what I do is nothing special, all I do is..." Maybe this isn't so funny. So much goodness gets set in motion when we make the kindness of cooking a regular part of our lives. But if awesome cooks with decades of experience don't believe in themselves what hope is there for the young cook just starting out when drive-thrus and lunchables are around every corner? Is it that we don't see the damage done when we diminish the value of real cooks? Or could it be that making people feel inadequate about something so personal as their cooking triggers the type of spending to re-establish self esteem that advertisers value most? I don't know. Either way <cont> |
it has been a message that has pretty much gone
unchallenged for a couple of generations and is not something that is going to be easy
to fix. Still, who wants to live a life free from challenge? What better time to try than the
present, and what better spot to start than with motherhood? |
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